Adobe Firefly

Adobe Firefly is Adobe's family of generative AI tools. It launched in March 2023. Users can create images, short videos, audio and vector graphics from text, and edit existing images by describing changes.

Firefly has its own web and mobile apps, and it also powers features inside Adobe software, such as Generative Fill in Photoshop and Generative Recolor in Illustrator. Adobe says its own Firefly models are trained on licensed content and public domain material, which makes them safer for commercial work. The Firefly app also offers models from partners such as OpenAI and Google. Firefly also powers features in Adobe Express, Premiere Pro and Lightroom. Content credentials can be attached to show that an image was made with AI.

Users get a monthly number of generative credits depending on their plan, with a small free allowance. Firefly plans and Creative Cloud plans include more credits. Large companies can buy Firefly Services for automated content work. Adobe is based in San Jose, California.