Free calculators for people who run things.
Pricing, ads, pay and AI costs. No sign-up, nothing to install, and the numbers never leave your browser.
Pricing and profit
Find the selling price from your cost and markup, or work out the markup on a price you already charge.
Enter what you sell something for and what it costs you. Get the profit, the margin and the markup.
Work out the return on an investment, a campaign or a purchase, in total and per year.
Estimate how much gross profit one customer brings in over the whole time they buy from you.
Marketing and ads
Fill in any two of cost, impressions and CPM. The third is worked out for you.
Find the share of people who saw your ad, email or search result and clicked it.
See how much revenue each dollar of advertising brings back, and whether that is enough to make a profit.
Find the share of visitors who signed up, bought or took the action you care about.
Tag a link with UTM parameters so you can see in your analytics exactly which post, email or ad sent each visitor.
Pay and rates
AI
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