Ideogram is an AI image generator based in Toronto, Canada. It was founded by former Google Brain researchers and launched in August 2023. It became known for one thing many image tools got wrong: placing readable text inside images.
Users type a prompt and pick a style, and Ideogram creates several images to choose from. It is used for posters, logos, social posts, product mockups and greeting cards. A canvas lets users edit parts of an image, extend it and combine images. It runs on the company's own Ideogram models. Magic Prompt rewrites a short prompt into a more detailed one to improve results. Users can also upload a reference image to guide the style of new images. It is available on the web and on iOS.
There is a free plan with a weekly allowance. Paid plans give more generations, private images and faster speeds. Developers can use the models through the Ideogram API. Designers, marketers and small business owners are among its users.