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Photo and video sharing app with Reels, Stories and direct messages
Menlo Park, US Founded 2010 500+ employees
About
Instagram is a social app for sharing photos and videos. Kevin Systrom and Mike Krieger launched it on the iPhone in 2010. Facebook, now Meta, bought it in 2012, and an Android version followed the same year.
Users post to a grid on their profile and see posts from accounts they follow in a feed. Stories are photos and short videos that disappear after 24 hours. Reels are short vertical videos with music and effects, shown in a separate tab. Direct messages let people chat one to one or in groups. Businesses and creators use Instagram to sell products, run ads and work with brands on sponsored posts.
The app is free and earns money through ads shown in the feed, Stories and Reels. Meta Verified is a paid subscription that adds a verified badge and account support. Teen accounts have stricter privacy settings by default. Instagram runs on iOS and Android and has a web version. It is one of the most used social apps among teenagers and young adults in the US, the UK and Europe.
Users post to a grid on their profile and see posts from accounts they follow in a feed. Stories are photos and short videos that disappear after 24 hours. Reels are short vertical videos with music and effects, shown in a separate tab. Direct messages let people chat one to one or in groups. Businesses and creators use Instagram to sell products, run ads and work with brands on sponsored posts.
The app is free and earns money through ads shown in the feed, Stories and Reels. Meta Verified is a paid subscription that adds a verified badge and account support. Teen accounts have stricter privacy settings by default. Instagram runs on iOS and Android and has a web version. It is one of the most used social apps among teenagers and young adults in the US, the UK and Europe.
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