Jasper

Jasper is an AI writing platform for marketing teams. It launched in 2021 under the name Jarvis and was renamed Jasper soon after. The company is based in Austin, Texas, and was founded by Dave Rogenmoser, JP Morgan and Chris Hull.

Jasper writes blog posts, ads, emails, social posts and product descriptions. Brand Voice lets teams load their style guide and company facts so the output sounds like their brand. Other features include marketing apps for set tasks, image editing and agents that run multistep content work. It uses models from several AI companies. Jasper has a browser extension for writing in other tools, and it connects with apps such as Google Docs and Webflow. Content can be checked for plagiarism in the editor.

Jasper is a paid service with Pro and Business plans and a free trial. Business plans add custom workflows, more brand voices and admin controls. Its customers are mostly marketing departments and agencies that produce a lot of content.