Meta AI is the AI assistant made by Meta, the company behind Facebook, Instagram and WhatsApp. It launched in September 2023. People can chat with it, ask questions, get writing help and create images.
The assistant is built into the search bars and chats of WhatsApp, Instagram, Facebook and Messenger, so many people reach it without installing anything new. It also has a standalone app and a website. It works with Meta's Ray-Ban smart glasses, where users can ask it about what they see. It runs on Meta's Llama models. Users can ask it to edit photos, write captions or answer questions. In group chats it only replies when someone mentions it.
Meta AI is free to use. Meta releases many of its Llama models with open weights, so developers and companies can download and run them. Availability of some features differs by country because of local rules. Meta is based in Menlo Park, California.