Peloton

Peloton Interactive is an American fitness company headquartered in New York City. John Foley and several co-founders started it in 2012 and launched the first bike in 2014. The company reports results in dollars. Its studios in New York and London produce live classes, and it sells equipment through its own showrooms, its website and retailers such as Amazon.

The company sells stationary bikes, treadmills and rowing machines with built-in screens. Members stream live and on-demand classes in cycling, running, strength, yoga and more. A monthly subscription covers the content.

Demand rose sharply in 2020 and then dropped, which led to layoffs and a change in leadership. In 2024 Peloton introduced new hardware and a sales model that includes resale and rental. The company is listed on Nasdaq. The company offers an app tier for users without its hardware. Peloton instructors have become well known among members. Competitors include Technogym, NordicTrack and Apple Fitness+.