Pika is an AI video tool made by Pika Labs, founded by Demi Guo and Chenlin Meng, two former Stanford PhD students. Pika 1.0 launched in November 2023. Users type a description or upload an image, and Pika creates a short video clip.
Pika is known for playful effects that change what happens in a clip, such as squishing, melting or inflating objects. Other features add objects or people to existing footage, swap one thing for another and blend scenes between frames. The company has also released a social app built around these effects. Users can upload photos of themselves or objects and place them into a scene. Clips are short and made for sharing on social media. Users can also add sound effects.
There is a free plan with a monthly credit allowance. Paid plans give more credits, faster generation, higher quality and commercial use. Social media creators, meme makers and marketers are its main users.