Puma

Puma is a German sportswear company headquartered in Herzogenaurach. Rudolf Dassler founded it in 1948, after he and his brother Adi split the family shoe business and Adi started Adidas.

The company makes shoes, clothing and accessories for running, football, motorsport and training. It also sells lifestyle lines such as Suede and Speedcat. Puma sponsors national football teams, athletes and several Formula 1 teams.

Products are sold through the firm's own stores, e-commerce sites and wholesale partners in many countries. Manufacturing is done by contractors, mostly in Asia. Puma is listed in Frankfurt, and Artemis, the Pinault family holding company, is its largest shareholder. Well-known endorsers have included Usain Bolt, Rihanna and Neymar. The firm also has a long history with sneaker culture and the 1960s sprinters. It competes mainly with Nike and Adidas, and it sells in about 120 countries.