Vercel runs a cloud platform for building and hosting websites and web apps. Guillermo Rauch founded the company in 2015 under the name ZEIT, and it took the name Vercel in 2020. It is based in San Francisco.
The company created and maintains Next.js, a widely used open source framework for React apps. On its platform, developers connect a Git repository and each change is built and deployed to a global network. Every pull request gets its own preview link, so teams can review changes before they go live. The platform also handles serverless functions, caching, image handling and analytics.
Vercel also makes v0, a tool that generates user interface code from text prompts, and an AI SDK for building apps on top of language models. Its customers include individual developers on a free plan, startups and large companies that run busy consumer websites. The company has raised several funding rounds and remains privately held.