Photo and video editor with film style presets and a creative community
Oakland, US
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BeReal
Photo app that asks friends to post one unfiltered picture a day
Paris, FR
Founded 2020
51-200 employees
About
BeReal is a photo sharing app founded in Paris by Alexis Barreyat and Kevin Perreau. It launched in 2020 and became one of the most downloaded apps in the US and Europe in 2022. The French game developer Voodoo bought BeReal in 2024.
Once a day, at a different time for everyone in a region, the app sends a notification telling users it is time to BeReal. They then have two minutes to post, and the app takes a photo with the front and back cameras at the same time. Posts made late are marked as late. Users only see friends' posts after they share their own. There are no filters, and the app focuses on close friends rather than followers.
BeReal is free. The company has tested ads and paid features to earn money. The app runs on iOS and Android. It is most popular with teenagers and college students, who use it to share everyday moments with a small group of friends. Its dual camera post was later copied by Instagram, TikTok and Snapchat.
Once a day, at a different time for everyone in a region, the app sends a notification telling users it is time to BeReal. They then have two minutes to post, and the app takes a photo with the front and back cameras at the same time. Posts made late are marked as late. Users only see friends' posts after they share their own. There are no filters, and the app focuses on close friends rather than followers.
BeReal is free. The company has tested ads and paid features to earn money. The app runs on iOS and Android. It is most popular with teenagers and college students, who use it to share everyday moments with a small group of friends. Its dual camera post was later copied by Instagram, TikTok and Snapchat.
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