GoPro is an American company that makes small, rugged action cameras. Nick Woodman founded it in 2002 in California and sold the first camera in 2004, a film model worn on the wrist for surfing. The company has changed its product line over time and offers cameras in different sizes. Hero models shoot at high frame rates, and GoPro has recorded video from mountain tops, race cars and the ocean.
The company's Hero cameras shoot video and photos in a waterproof body and attach to helmets, boards and vehicles. It also sells mounts, accessories and a subscription service for cloud storage and editing. Its Max camera records 360 degree video.
GoPro went public on Nasdaq in 2014. The company is headquartered in San Mateo, California. Its cameras have appeared in sports, travel and film productions. The company sells through retailers and its own site. Competitors include DJI and Insta360. It has also struggled with profits at times and cut staff in recent years.