H&M

H&M, short for Hennes & Mauritz, is a Swedish clothing company headquartered in Stockholm. Erling Persson opened the first Hennes store in Vasteras in 1947. He added the Mauritz menswear chain in 1968. The company is listed on Nasdaq Stockholm, and the Persson family keeps a large share. It has stores on most continents and sells through its own website and app as well.

H&M sells fashion for women, men, teenagers and children, plus home goods and beauty items. The group also owns COS, Weekday, Monki, & Other Stories and ARKET. It often partners with designers on limited collections.

The company operates thousands of stores and an online shop in many markets. It buys from independent suppliers, mainly in Asia and Europe. H&M publishes a supplier list and reports on its work with recycled materials. The company has launched sustainability programs, including a garment collecting scheme in its stores. It also introduced pricing and design collaborations with Karl Lagerfeld, Versace and others. Competitors include Zara, Uniqlo and Primark.