Intuit

Intuit makes financial software for consumers and small businesses. Scott Cook and Tom Proulx founded it in 1983, and the first product was Quicken for personal finance. The company is based in Mountain View, California.

TurboTax helps people prepare and file income tax returns in the United States and Canada. QuickBooks is an accounting program used by small firms and their bookkeepers, and it also covers payroll and invoicing. Credit Karma offers free credit scores and product recommendations. Mailchimp, bought in 2021, adds email marketing.

Intuit has put AI assistants into these products under the name Intuit Assist. The company has been criticized and fined over its Free File marketing for TurboTax, and it agreed to a large settlement with state attorneys general in 2022. Sasan Goodarzi is chief executive. The company also owns ProConnect and sells payroll services to small employers. Its products are used by tens of millions of people each year in tax season. Intuit was one of the first companies to sell software for consumer finance.