Shein

Shein is an online fashion retailer founded in 2008 in Nanjing, China, by Chris Xu. The business began as a seller of wedding dresses and later moved into fast fashion. Its operating company is now based in Singapore.

The site and app sell women's, men's and children's clothing, plus shoes, accessories, beauty and home goods. It lists a very large number of new items every day, often in small production batches. Prices are low, and most orders ship directly from supplier hubs.

Shein has faced scrutiny over labor practices, product safety and copyright claims, and it has responded with supplier audits and policy changes. It has pursued a stock listing in London and Hong Kong. Customers order from dozens of countries. The company sells under its own name and runs a marketplace for third-party sellers. It ships from warehouses in China and, more recently, from hubs in Brazil, Europe and the United States. Its main competitors include Zara and H&M.