Strava is a fitness tracking app for runners, cyclists and other athletes. Mark Gainey and Michael Horvath founded it in San Francisco in 2009. It began with cyclists and now covers running, walking, hiking, swimming, skiing and dozens of other sports.
Users record activities with their phone or a GPS watch, and the app shows distance, pace, heart rate and the route on a map. Segments are stretches of road or trail where people compare times on leaderboards. Followers can give kudos and comment on activities, and clubs bring together local groups and brands. Strava syncs with devices from Garmin, Apple, Coros, Wahoo, Polar and others. Privacy zones hide the start and end of activities near a home address.
The basic app is free. A paid subscription adds route planning, detailed training analysis, segment leaderboards and other features. Strava runs on iOS, Android and the web. It is widely used by amateur athletes in the US, the UK, Europe and Australia, and many running clubs and cycling groups organise their rides and runs through it.