Prudential Financial is an American financial company headquartered in Newark, New Jersey. John Dryden founded it in 1875 in Newark as the Widows and Orphans Friendly Society, an insurer offering low-cost life policies. The company reports results in dollars. Its agents sell life insurance and retirement products to families and workers, and its PGIM unit manages money for pension funds and institutions around the world.
The company sells life insurance, annuities, retirement plans and investment products. Its asset management arm is PGIM. It operates in the United States and in international markets such as Japan, which is a large part of its business.
Its Rock of Gibraltar logo is one of the most familiar in American finance. Prudential Financial is not related to Prudential plc, a separate British company. The shares trade on the New York Stock Exchange. The company has been listed on the New York Stock Exchange since 2001, after demutualizing. Andy Sullivan became chief executive in 2025. Competitors include MetLife and AIG.